Ideas From Around The World You Need To See
June 7, 2021
You are already well known for all the benefits of using video marketing to reach your audience with your brand. Now imagine using your creative thinking skills to make an interactive video so that you can reach your audience to project your brand. That is already possible!
Traditional linear video has dominated this medium for a long time, since the first cinematographic projections of the early 20th century.
What is an interactive video?
Interactive video allows you to offer an interactive experience to viewers by essentially giving them the opportunity to choose how the story that is being told unfolds, which allows you to customize how your brand relates to the viewer according to their tastes and decisions...
February 18, 2020
Market research represents advantages such as strengthening their position, minimizing investment risks, identifying opportunities and threats and facilitating strategic planning, among other things. That is why brands and companies cannot forget the different methods of market research that are available to receive the above benefits. But do you remember what they are?
May 1, 2020
Kévin Ferreira is a digital artist born in Dordogne, France and currently based in Bordeaux.
It was during my childhood that my creative mind began to appear
At the age of 18 he discovers a passion for digital arts that has accompanied him to this day.
February 19, 2020
If you want to transform watching a monumental documentary multimedia then set aside in your daily routine a few hours and invest it in enjoying HUMAN, the movie.
March 24, 2020
The following article was published when the world began to face the Covid 19 pandemic. Much has happened since those days when it was not known what facing the pandemic implied and by now we are adapted to a greater or lesser extent to the new normal. However, it is very useful as a guide to the measures that a brand should adopt to face collective crises such as the one that we have had to face since we believe that it will not be the first or last time that collectively we will have to experience this type of situation, either locally or globally.
October 26, 2020
Much has been said about the importance of videos in a brand's marketing strategy, however, let's talk more specifically.
Are videos important as part of an effective brand communication strategy?
Let's listen to the market.
April 10, 2020
2020 marks the beginning of a new decade, and what a turbulent start it has been. As the world faces a serious health crisis, neither of us is sure what the other side will be like. The best we can do is support each other to learn and adapt to our "new normal."
One thing we are sure of is that buyers have changed dramatically in the past 10 years, and while we cannot predict what will happen next, we know that even more changes will occur.
For marketers, this means learning to reach buyers in a rapidly changing world. Earlier this year, we surveyed 3,400 vendors about their strategies, successes, and where they are headed next. We hope that these findings are helpful in understanding the change that awaits us all.
February 17, 2021
Inbound marketing is an effective model that helps us understand how the consumption of products and services operates. One of the great advantages of this work model, operated on the technology available today is the "hyper-segmentation" that we can make of the target market and the possibility of identifying the correct audience, all this in order to be able to be "relevant ”my advertising message and my sales actions.
The need for brands to be "relevant" to a market segment forces them to have "empathy" with their target market and make efforts to understand them deeply. It is for this reason that the term "insight" in marketing is not just another word, it is a word that involves essential study processes for a brand and its marketing initiatives to be "relevant" to the target audience.
July 24, 2019
The marketing industry is seeking methods to reach clients in a more subtle manner than traditional marketing messages. One such tool is product placement. The article addresses issues of effectiveness of product placement in comparison to a traditional commercial. The objective of the study was to check how participants would recall the content of persuasive messages in conditions of artificially inducted cognitive load (in conditions of traditional advertisement and product placement).