Ideas From Around The World You Need To See
April 22, 2021
In 2020 and so far in 2021 we have witnessed in the world, in an accelerated way and in some cases forced, an accelerated and massive assimilation of new technologies in all areas of life on the planet. It has been an adaptive response to the restrictions in our daily lives that COVID has imposed on the lives of all human beings.
As the editor of the interesting magazine Wired rightly states, the world discovered that trips to the future do exist … in 6 weeks we are 10 years ahead of us in the full and obligatory assimilation of new technologies. That causes many social phenomena that are still under study by practitioners of human behavior. An immediate one, which is already well documented, is the sudden change in human consumption patterns. We are sure some of these changes will be temporary, but many others are here to stay. The consequence: markets have been transformed … and there are many who have not yet found out.
June 7, 2021
You are already well known for all the benefits of using video marketing to reach your audience with your brand. Now imagine using your creative thinking skills to make an interactive video so that you can reach your audience to project your brand. That is already possible!
Traditional linear video has dominated this medium for a long time, since the first cinematographic projections of the early 20th century.
What is an interactive video?
Interactive video allows you to offer an interactive experience to viewers by essentially giving them the opportunity to choose how the story that is being told unfolds, which allows you to customize how your brand relates to the viewer according to their tastes and decisions...
February 17, 2021
Inbound marketing is an effective model that helps us understand how the consumption of products and services operates. One of the great advantages of this work model, operated on the technology available today is the "hyper-segmentation" that we can make of the target market and the possibility of identifying the correct audience, all this in order to be able to be "relevant ”my advertising message and my sales actions.
The need for brands to be "relevant" to a market segment forces them to have "empathy" with their target market and make efforts to understand them deeply. It is for this reason that the term "insight" in marketing is not just another word, it is a word that involves essential study processes for a brand and its marketing initiatives to be "relevant" to the target audience.
April 5, 2021
Add value to your audience and your audience will give you back value… .Yes, you must first give and then receive, those are the rules of effective 21st century media.
The consumption of videos on the Internet is becoming more and more massive and occupies the place of honor among the most consumed content on the Internet, and it is on the rise. This is good news and bad news for advertisers, since while it is good that a medium as expressive and powerful for brands as video captures consumer attention, it is also true that the amount of content available on the web makes it necessary for branded videos to win over consumer preference. And believe us, the competition is strong and does not depend on economic power … we are tired of seeing how a “YouTuber” alone, with a lot of creativity, can perfectly captivate the consumer’s preference over many brands with a lot of economic power.
However, we believe that it is not about competing against that YouTuber, it is about understanding the person with whom we want to communicate and understanding the rules of the environment where we want to do it. Users see more and more content related to what they like, if advertisers understand how to add value to the person who is consuming videos on the internet then they will have more opportunities to reach them when they are most interested in what they see. This, as we’ve said before, also means that advertisers have to stand out from a myriad of content.
August 28, 2020
There is no doubt that social networks have become one of the platforms for brands. However, the protagonists are more than social networks themselves; they are the influencers who work on them.
Influencers are people with a high level of popularity and charisma within the online world. Because of this, they manage to increase sales and enhance the image of many brands.
However, there are different types of influencers, both according to the type of content they publish and their reach. Because of them, a wide range of possible campaigns of influencer marketing exists. This post will focus on identifying the most successful ways to collaborate for your influencer marketing campaign.
April 10, 2020
2020 marks the beginning of a new decade, and what a turbulent start it has been. As the world faces a serious health crisis, neither of us is sure what the other side will be like. The best we can do is support each other to learn and adapt to our "new normal."
One thing we are sure of is that buyers have changed dramatically in the past 10 years, and while we cannot predict what will happen next, we know that even more changes will occur.
For marketers, this means learning to reach buyers in a rapidly changing world. Earlier this year, we surveyed 3,400 vendors about their strategies, successes, and where they are headed next. We hope that these findings are helpful in understanding the change that awaits us all.
November 16, 2020
The normal behavior of human beings is to ask their acquaintances for opinions about a product or service before consuming it. This reinforcement becomes advice and the consumer feels calmer and more confident in making the decision to consume a product or service.
This is always usual, but in the world of B2B business much more. Think about it, when a consumer wants to buy a chocolate they almost never ask their friends what chocolate to buy. However, when it comes to hiring a service company or making an acquisition of a business asset, a person would always ask their friend or a professional they respect for a reference. This behavioral presence around referrals can be a gold mine for a B2B brand if they figure out how to put it to use within their marketing strategies...
July 17, 2018
With keen detective work, one designer is compiling the lesser-known graphic history of the Soviet era.
Some people collect stamps or postcards. The Lithuanian graphic designer Rokas Sutkaitis collects logos from the Soviet Union.
March 24, 2020
The following article was published when the world began to face the Covid 19 pandemic. Much has happened since those days when it was not known what facing the pandemic implied and by now we are adapted to a greater or lesser extent to the new normal. However, it is very useful as a guide to the measures that a brand should adopt to face collective crises such as the one that we have had to face since we believe that it will not be the first or last time that collectively we will have to experience this type of situation, either locally or globally.