Breaking The Mold … Being Different
June 14, 2019
Introducing Network Effect, a multimedia sculpture in real time that you can experience in a browser, on your computer.
Network Effect uses a variety of open-source tools and publicly-available data.
The data comes from YouTube, Twitter, Google Books Ngrams, and Google News, with lots of help from Amazon Mechanical Turk to automate many different human tasks. The mapping of IP addresses to countries is provided by Google App Engine, and the life expectancy data is based on a combination of UN and WHO datasets from Wikipedia.
If you want to experiment with this real time multimedia sculpture come in...
April 26, 2021
L'Oreal USA spends more than a billion dollars annually on measured media, and as it has moved money rapidly into digital media in recent years, most of that targets consumers evaluating products they already know about.
But the "Zombie Boy" viral video campaign, that this year celebrates 10 years, for one of the smallest of the company's 23 brands -- Dermablend professional skincare and cosmetics -- is showing the company can also go the low-budget route to generate awareness for little-known and new products. "Zombie Boy" Rick Genest generated 5.7 million views in its first 10 days in late October 2011. The video also has generated more than 200 million media impressions, including being featured on the Thomson Reuters video billboard on Times Square.
February 28, 2019
Art and business are colliding, with branding at the epicenter of this integration. Brands are looking to venture further into artistic-based communications, reflecting their design-conscious consumers.
March 24, 2021
Some people believe that advertising creativity and science are like oil and water. It’s understandable – after all, if creativity is a scientific process, then one would have to believe that equations instead of people would formulate every song, every work of art, and every photograph.
As big data becomes a more significant part of the conversation around advertising, many in the industry have voiced concern that it will come at the sacrifice of amazing creative. But what we’re all learning is that data can unlock the full potential of creative.
July 26, 2017
3D printed sculptures designed to animate when spun under a strobe light. Unlike a 3D zoetrope, which animates a sequence of small changes to objects, a bloom animates as a single self-contained sculpture. The bloom’s animation effect is achieved by progressive rotations of the golden ratio, phi (ϕ), the same ratio that nature employs to generate the spiral patterns we see in pinecones and sunflowers.
We invite you to see his interesting work below ...
April 20, 2018
When something is pushed far enough, it becomes original again.
True to the name, Adidas continue the message of ‘Original is never finished’. Now with the help of a new set of creators — Eason Chan, Chen Man, Meng Jia, Kendall Jenner, James Harden, 21 Savage, Young Thug, and Playboi Carti — and new cultural contexts, scenes from the original film are reimagined, their way, with a new take on the iconic Frank Sinatra track. Proving once more that #ORIGINALis never finished.
Out of repetition, comes variation. Out of variation, comes iteration. Out of iteration, comes creation...
April 28, 2021
Playing For Change is a movement created to inspire and connect the world through music, born from the shared belief that music has the power to break boundaries and overcome distances between people.
The main focus of the project is to record audio and video musicians performing in their natural settings and combine their talents and cultural power in innovative videos that we call Songs Around The World.
During the realization of this project, they realized that it was not enough to record and share the music: the producers wanted to find a way to contribute something to the communities they got to know throughout their travels. Thus was born, in 2007, the Playing For Change Foundation, a non-profit organization dedicated to the creation and development of music schools for these communities.
January 18, 2019
McLuhan is known for coining the expression "the medium is the message" and the term global village, and for predicting the World Wide Web almost thirty years before it was invented. He was a fixture in media discourse in the late 1960s, though his influence began to wane in the early 1970s. In the years after his death, he continued to be a controversial figure in academic circles. With the arrival of the internet, however, interest has renewed in his work and perspective.
March 20, 2019
Brandon Li spent a month in Seoul and saw a city racing to the future. Here's the film he made with the help of the great people he met along the way...