Advertising And Technology
September 23, 2020
As we have seen previously, a reality of brands in the 21st century is that first of all they have the need to communicate with their target audience in order to establish effective communication and add value to that audience. After an assessment by the client about the brand's offer, they begin to transit the sales funnel.
That means that first you give value and then you receive the purchase of your product or service from your target market. Like life itself …. give to receive!
January 8, 2020
I’m not sure it’s needed but frankly when the topic arises (and it does all the time) it’s just too tempting to pass up. Any definition is a bit circular, as “Big” data is still data of course.
Data is a set of qualitative or quantitative variables – it can be structured or unstructured, machine readable or not, digital or analogue, personal or not. Ultimately it is a specific set or sets of individual data points, which can be used to generate insights, be combined and abstracted to create information, knowledge and wisdom. Traditional analysis tools and software can be used to analyse and “crunch” data.
There are “dimensions” that distinguish data from BIG DATA, summarised as the “3 Vs” of data: Volume, Variety, Velocity. Hence, BIG DATA, is not just “more” data. It is so much data, that is so mixed and unstructured, and is accumulating so rapidly, that traditional techniques and methodologies including “normal” software do not really work (like Excel, Crystal reports or similar). Gartner stated that in 2011, the rate of data growth globally was around 59%. This means that almost 40% of all data ever created was created in the previous year and I am sure it is even more now...
December 2, 2020
The key to successful content marketing is being able to deliver the right content at the right time. Video content, as the star element of content marketing, does not escape this reality. Your marketing goals should drive the types of videos you create and when you deliver them to your audience. By knowing what creative marketing videos you can produce, you can choose the story you want to tell and make an informed decision on how to tell it. This will help you optimize your marketing campaigns for the stories, formats and platforms that work best for your brand, as as we have said before, it is not about publishing whatever it is, there must be a content strategy for networks .
October 26, 2020
Much has been said about the importance of videos in a brand's marketing strategy, however, let's talk more specifically.
Are videos important as part of an effective brand communication strategy?
Let's listen to the market.
August 18, 2020
A video, when well produced, allows you to be concise in your message and capture the audience's interest in the first few seconds. Remember that in these modern times your audience rarely has unlimited time to make contact with your brand. Your audience only has MICRO-MOMENTS in most cases. Statistics comment that the audience gives you a period of up to 10 seconds to give you the opportunity to captivate in order to view a complete message. We are convinced that this statistic is very generous, we have seen in Internet consumption statistics of most of our clients that they will give you a maximum 5 seconds of opportunity to convince yourself to continue viewing the message relate to your brand.
July 8, 2019
Marketing strategies help your business grow. To make sure your marketing team is contributing to your business in the best possible way it can, companies need a strategy that is focused on action and data. A data-driven marketing strategy can make all the strength and weaknesses of your business apparent. This means that you will be able to make strategic decisions that will help your company’s marketing efforts become more successful.
May 6, 2019
Predictive Analytics is among the most useful applications of data science. Using it allows executives to predict upcoming challenges, identify opportunities for growth, and optimize their internal operations. There isn’t a single way to do predictive analytics, though; depending on the goal, different methods provide the best results.
Predictive analytics has a wide spectrum of potential applications. It follows logically that there’s an equally wide variety of models in use.
Here is a summary of the main options...
January 21, 2020
Predictive analytics for marketing would have been adopted years ago – if only the compute power were more ubiquitous, the data were more accessible, and the software were easier to use. Now “predictive analytics” itself is almost a buzzword, after nearly 30 years of backward-looking marketing tracking.
Today, well over 30 years after the founding of Lotus Software, even medium-sized businesses are often still operating their marketing “scoreboards” in Google Sheets or One Drive… “throw it in a spreadsheet” still works.
But businesses with an eye on the future want to know more than just what happened in the past. “Scoreboards” (most analytics tools and tracking) don’t tell you what the score will be. More and more executives are searching for ways to look forward with their numbers, not just back...
April 9, 2021
What is Youtube? Some think that YouTube counts as a social network. Others see it more as an online video platform.
But the truth is that YouTube has two billion monthly registered users around the world and ranks as the most used online platform. This is not something that can be ignored by any brand.
So in that sense, whether or not YouTube meets the criteria for social media is irrelevant. It is more popular than all of them. But with over 500 hours of video uploaded per minute, effective YouTube marketing is easier said than done.
However, YouTube and the rest of the networks have something in common. If brands want to have some level of relevance, they must have a strategy and must be clear that they must think outside the box in order to have a hook with their potential audience.
Year after year we see how brands give after feet on YouTube and fail to understand that they must do things differently, from a creative point of view, in order to make effective use of this powerful channel. Until this is understood, we will continue to see fortunate phenomena that an independent producer has a much larger audience than economically powerful brands. We like that, as it places greater emphasis for success on creativity and strategy than on money.